Websites today are not just a mere medium for providing information about your business, but also a crucial part of your marketing strategy. Your website serves as a platform for showcasing your products and services, engaging with customers, and establishing your brand identity.
With the emergence of new technologies and evolving consumer preferences, it’s important to keep your website up-to-date and visually appealing. To do so, you need to revamp your website with eye-catching design templates that can help you stand out from your competitors.
In this article, we will discuss the importance of using design templates and how you can use them to improve your website’s functionality, aesthetics and user experience.
What are website design templates?
Website design templates are pre-designed website layouts that can be modified and customized to meet your specific needs. These templates are usually created by professional web designers and are available for free or for a fee.
The advantage of using design templates is that they save you time and money as you don’t have to create a website design from scratch. They come with pre-built components such as headers, footers, navigation menus, sliders, and other essential design elements that you can easily modify to create a unique website that aligns with your brand.
Why use design templates?
Using design templates offers several benefits, including:
1. Saves time
Creating a website design from scratch can be time-consuming and require a lot of effort. Using design templates can significantly reduce the time and effort required to design your website. Since the templates are already designed, you don’t have to start from scratch, reducing time-to-market and making your website more efficient.
2. Cost-effective
Designing a website from scratch can be expensive, especially if you don’t have adequate designing skills. Using templates can save you a lot of money as they are often available at a fraction of the cost related to creating a web design from scratch. You can also avoid having to hire a professional web designer and associated costs.
3. Better brand alignment
Using a design template that aligns with your brand values and aesthetics can help establish brand identity and recognition. Design templates offer pre-built branding elements that you can modify to match your company’s brand.
4. Customer engagement
A well-designed website can increase customer engagement, reduce bounce rates and increase brand loyalty. Using design templates can help you create a website with clear CTAs and intuitive navigation that help direct customers through the site.
Choosing the right design template
Choosing the right template is essential to ensure the success of your website revamp. Some factors to consider when selecting a template are:
1. Purpose
The purpose of your website is an important consideration when selecting a design template. For instance, if you have an e-commerce website, you need a template that can showcase your products in an attractive and efficient way. Alternatively, a template designed for a blog wouldn’t adequately support e-commerce elements.
2. Target audience
Your website’s target audience is another essential consideration when selecting a design template. A template that aligns with your audience’s taste and preferences should be selected to help establish a connection with customers.
3. Functionality & Features
Templates should also be assessed for function and features that align with the website goals. For instance, a template with a slider can be an effective tool to showcase your products on the homepage, while a template with a built-in map can create a seamless navigation experience for your customers.
4. Responsiveness
With an increasing number of individuals accessing websites on mobile devices, it is crucial to select a design template that is responsive across all devices. Responsive templates ensure that users have a consistent experience on all devices and can access all the essential elements regardless of the device used.
Eye-catching design templates
Now that we know the importance of selecting the right design template, let’s explore some of the most eye-catching design templates that are available today:
1. Astra
Astra is a fast and customizable website design template with a wide variety of pre-built templates, including one for e-commerce websites. This template is customizable, allowing you to tailor it to your specific needs.
2. Divi
Divi is a popular website design template known for its drag and drop design feature. It includes an array of pre-built templates that you can modify without requiring any technical expertise.
3. Be Theme
Be Theme is a fully responsive website design template that offers over 600 pre-built templates, including templates for lawyers, restaurants, and portfolios. The theme is customizable and supports a wide range of plugins, making it easy to add features such as sliders, maps, and popups.
4. Oshine
Oshine is a creative and modern website design template that provides over 50 pre-built templates, and presents itself as an ideal option for portfolios, fashion websites, and other creative outlets. This template features an easy-to-use drag and drop interface that allows you to build a unique website that aligns with your needs.
5. Jupiter
Jupiter is a versatile website design template that offers over 300 pre-built templates. It’s a highly customizable template and features a powerful multipurpose platform that provides solutions for a wide range of website goals, from e-commerce to real estate.
Using website design templates can help you revamp your website, align it with your brand, and create a better user experience for your customers. As outlined earlier, it is essential to choose the right template for your website by considering factors such as the purpose of the website, the target audience, functionality, responsiveness, and features.
Additionally, selecting an eye-catching template with a modern aesthetic will help establish visual appeal, leading to higher engagement and user retention rates. So, whether you’re updating the entire website or just refreshing certain elements, design templates can be a valuable tool to create an attractive and highly functional website.